{"id":4753,"date":"2026-09-02T18:37:34","date_gmt":"2026-09-02T11:37:34","guid":{"rendered":"https:\/\/wikinews.asia\/?p=4753"},"modified":"2026-09-02T18:37:34","modified_gmt":"2026-09-02T11:37:34","slug":"vitafoods-asia-2026-strengthens-thailands-position-as-asias-leading-health-and-nutrition-hub","status":"publish","type":"post","link":"https:\/\/wikinews.asia\/?p=4753","title":{"rendered":"Vitafoods Asia 2026 Strengthens Thailand’s Position as Asia’s Leading Health and Nutrition Hub"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>3 Minute, 15 Second <\/div>\n\n <\/div>

Bangkok, Thailand \u2014<\/strong>\u00a0Global demand for dietary supplements and health-focused products is accelerating as Preventive Healthcare, Healthy Ageing, and Longevity reshape consumer priorities. As people increasingly take a proactive approach to health, and ageing populations drive demand across generations, Thailand is positioning itself to capture the next wave of growth in the global health and nutrition industry.<\/p>\n

Against this backdrop, Informa Markets will host\u00a0Vitafoods Asia 2026<\/strong>, Asia\u2019s leading exhibition for ingredients, technologies, and innovations for dietary supplements and health products, from\u00a02\u20134 September 2026<\/strong>\u00a0at Halls 1\u20133 and 5\u20137 of the\u00a0Queen Sirikit National Convention Center<\/strong>. Spanning more than\u00a020,000 square meters<\/strong>, the event has brought together 800+ exhibitors from 40 countries, more than 10 international pavilions, and over 16,000 visitors from around the world<\/strong>.<\/p>\n

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Bringing the global supply chain to Thailand<\/strong><\/p>\n

Mr. Manu Leopairote, Chairman of Informa Markets (Thailand),<\/strong> said Vitafoods Asia 2026 will go beyond showcasing products and technologies, providing Thailand with a strategic platform to strengthen its position in the regional dietary supplement supply chain.<\/p>\n

\u201cHosting Vitafoods Asia in Thailand is like bringing the supply chain hub home. It gives Thai businesses the opportunity to move from being buyers to becoming OEM\/ODM manufacturers, connect directly with global suppliers and technology developers, and access innovations and upstream ingredients from around the world. It also creates a pathway for high-potential Thai extracts and herbs, including black ginger, turmeric, and gotu kola, to reach international markets.\u201d<\/p>\n

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The event will also help Thai businesses navigate international standards, regulations, and market opportunities while connecting the wider ecosystem, from manufacturing and R&D to trade, logistics, wellness, and health tourism.<\/p>\n

Thailand\u2019s strategic location, infrastructure, and strong appeal as both a business and leisure destination further enhance its potential as a regional\u00a0\u201cBleisure Destination\u201d<\/strong>, making Bangkok an attractive meeting point for the global health and nutrition industry.<\/p>\n

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Longevity reshapes the supplement market<\/strong><\/p>\n

Ms. Rungphech Chitanuwat, Regional Portfolio Director \u2013 ASEAN at Informa Markets<\/strong>, said the rise of Longevity and Healthy Ageing is fundamentally changing the role of dietary supplements, as consumers increasingly incorporate health and nutrition into their everyday lifestyles.<\/p>\n

\u201cPreventive healthcare is no longer a concern reserved for older generations. Younger consumers are also taking action earlier, creating demand for products that support long-term health and wellbeing,\u201d she said.<\/p>\n

\u201cThai businesses need to stay ahead of rapidly evolving consumer expectations by closely tracking emerging trends and innovations. Vitafoods Asia 2026 provides a unique opportunity to bring global knowledge, technologies, ingredients, and business connections together under one roof.\u201d<\/p>\n

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Five key highlights at Vitafoods Asia 2026<\/strong><\/p>\n