{"id":4607,"date":"2026-02-10T00:52:42","date_gmt":"2026-02-09T17:52:42","guid":{"rendered":"https:\/\/wikinews.asia\/?p=4607"},"modified":"2026-02-10T00:52:42","modified_gmt":"2026-02-09T17:52:42","slug":"hatari-x-habits-design-studio-conclude-their-bangkok-design-week-2026-exhibition-by-celebrating-international-recognition-with-the-best-of-bangkok-design-week-2026-award","status":"publish","type":"post","link":"https:\/\/wikinews.asia\/?p=4607","title":{"rendered":"Hatari x Habits Design Studio conclude their Bangkok Design Week 2026 exhibition by celebrating International Recognition with \u201cThe Best of Bangkok Design Week 2026\u201d Award"},"content":{"rendered":"
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Bangkok, Thailand \u2014 February 9, 2026 \u2014\u00a0Hatari Electric Co., Ltd., Thailand\u2019s leading fan manufacturer, proudly announces that the immersive exhibition \u201cLove Is in the Air,\u201d created in collaboration with Habits Design Studio, has been honored with \u201cThe Best of Bangkok Design Week 2026\u201d by the European Product Design Award (EPDA) \u2014 a globally recognized design platform and official partner of Bangkok Design Week.<\/strong><\/p>\n

This prestigious recognition marks another milestone for Hatari, reflecting the brand\u2019s evolution from a trusted appliance manufacturer to a design-led brand that places emotional connection at the heart of everyday living.<\/p>\n

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The European Product Design Award celebrates excellence in global product and experiential design. Being selected among the best programs of Bangkok Design Week highlights Hatari\u2019s strong creative vision and the team\u2019s dedication to transforming meaningful consumer insights into a powerful immersive experience.<\/p>\n

\u201cWe are deeply honored to receive this recognition from such a respected international design institution,\u201d\u00a0said Peevara Choonhawongse, Head of Brand and Marketing of Hatari Electric Co., Ltd.<\/strong>\u00a0\u201cThis award reflects the passion and commitment of everyone involved in bringing a culturally relevant insight to life. \u2018Love Is in the Air\u2019 began with a simple question \u2014 how can an everyday object create emotional meaning in people\u2019s lives? This achievement reinforces our belief that great design must connect not only through function, but through feeling.\u201d<\/p>\n

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\nDeveloped from a uniquely Thai linguistic insight \u2014 the dual meaning of the word \u201cfan\u201d as both a loved one and an electric fan \u2014 the exhibition invites visitors to explore how everyday objects can become emotional companions across life\u2019s many moments. Through four immersive chapters \u2014 First Love, Love at First Sight, Passionate Love, and True Love \u2014 Hatari and Habits Design Studio created a multi-sensory journey using wind, light, scent, sound, and movement to translate emotional states into spatial experiences.<\/p>\n

\u201cAt Hatari, research and development go beyond improving functionality \u2014 we focus on understanding how products can better support people\u2019s lives both physically and emotionally,\u201d\u00a0said Tassaluck Panichtrakul, Assistant Managing Director,\u00a0<\/strong>Research and Development of Hatari Electric Co., Ltd.\u00a0\u201c\u2018Love Is in the Air\u2019\u00a0<\/strong>reflects our commitment to human-centered design, where innovation is guided by real insights to create experiences that are meaningful, relevant, and sustainable for the future.\u201d<\/p>\n

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\nReceiving this international recognition during Hatari\u2019s 35th anniversary year further reinforces the brand\u2019s strategic direction: redefining design as a balance between performance, emotional relevance, and long-term sustainability. The exhibition also highlights Hatari\u2019s commitment to responsible design through concepts such as fan recycling and material repurposing \u2014 extending product lifecycles while caring for both people and the planet. \u201cTrue brand growth is not only about longevity,\u201d Peevara added. \u201cIt is about remaining meaningful to people across generations \u2014 and design is one of the most powerful ways we can achieve that.\u201d<\/p>\n

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Bangkok, Thailand \u2014 <\/p>\n","protected":false},"author":2,"featured_media":4608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[18],"tags":[],"class_list":["post-4607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biz"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/wikinews.asia\/index.php?rest_route=\/wp\/v2\/posts\/4607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wikinews.asia\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wikinews.asia\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wikinews.asia\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wikinews.asia\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4607"}],"version-history":[{"count":1,"href":"https:\/\/wikinews.asia\/index.php?rest_route=\/wp\/v2\/posts\/4607\/revisions"}],"predecessor-version":[{"id":4612,"href":"https:\/\/wikinews.asia\/index.php?rest_route=\/wp\/v2\/posts\/4607\/revisions\/4612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wikinews.asia\/index.php?rest_route=\/wp\/v2\/media\/4608"}],"wp:attachment":[{"href":"https:\/\/wikinews.asia\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wikinews.asia\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wikinews.asia\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}